Scoots and The Brand Refresh

Well here at Fairfield Line and Zero Gloves, we decided to take part in this whole "going green" movement, and invest in some scooters.  We are anxiously awaiting FIVE scooters that should have been here last week.  The company never returns phone calls, and we even invested the rush shipping, and it seriously can't be THAT FAR from Texas to Iowa right?  I keep thinking about my lonely scooter sitting on a dock in Texas just waiting for it's journey here.

We're heading to Denver Tuesday to start an exciting project with The Branding Agency.  We're starting a brand refresh campaign for Zero.  This is going to be a year long project which is a big, but will be fun working with friends.  I am thinking of it as a bit of a "face lift" for our brand.

While in Breckenridge we'll get to do some outdoor fun stuff with Charlie Hertz who I invited to be an outside resource on the Brand Council.  We need to take one thing of our favorite brand.  Examples were Vans tennies, Wonder Bread, or whatever.  I am guessing Charlie will bring something from his meat company Zoes Meats.  I think I'm going to take a Target sack, I mean really is there a better place than Target?  Go in for deodorant and come out with 200 dollars of "stuff" now that's marketing.

I'll be the one wearing my new German style scooter helmet, with still no scoots. :)