Des Moines Register Front Page Business Section w/PHOTO!!
Biz Buzz: TV's competing bachelor perfect fit for gloves maker
LYNN HICKS & DAVID ELBERT • business@dmreg.com • June 17, 2008
A fourth-generation glove company in Fairfield has discovered viral marketing, thanks to blogs and "The Bachelorette."
Megan and Nicole Hunt, sisters who run Fairfield Line Inc., which makes a variety of work, gardening and other gloves, have attracted attention for their Zero brand of snowboarding gloves.
One of Zero's pitchmen is Jesse Csincsak, a professional snowboarder and one of the bachelors on the reality show "The Bachelorette," which airs Mondays on ABC. At this writing, Bachelor Jesse continues to charm Bachelorette DeAnna Pappas, so he remains on the show. (Or so June Lowenberg, Fairfield Line's marketing guru, explained to Buzz, who can smugly claim to have never seen the show.)
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Csincsak wears Zero items on each episode, which has driven up traffic to www.zerogloves.com. Lowenberg said page views have spiked to 7,500 as visitors have hit on photos of Csincsak.
"There is a whole sleuthing organization out there that blogs and speculates on this show," Lowenberg explained. "Who the heck has the time to do this sort of thing?"
These bloggers have also speculated on a romantic link between Csincsak and Zero President Megan Hunt, Lowenberg said, which has produced some nasty e-mails and calls. That inspired the Zero team to create a "Home Wrecker" T-shirt, which Csincsak has worn on the show.
"Bachelorette" fans are ordering the T-shirts, but the attention has not translated into glove sales so far. But hey, it's June.
LYNN HICKS & DAVID ELBERT • business@dmreg.com • June 17, 2008
A fourth-generation glove company in Fairfield has discovered viral marketing, thanks to blogs and "The Bachelorette."
Megan and Nicole Hunt, sisters who run Fairfield Line Inc., which makes a variety of work, gardening and other gloves, have attracted attention for their Zero brand of snowboarding gloves.
One of Zero's pitchmen is Jesse Csincsak, a professional snowboarder and one of the bachelors on the reality show "The Bachelorette," which airs Mondays on ABC. At this writing, Bachelor Jesse continues to charm Bachelorette DeAnna Pappas, so he remains on the show. (Or so June Lowenberg, Fairfield Line's marketing guru, explained to Buzz, who can smugly claim to have never seen the show.)
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Csincsak wears Zero items on each episode, which has driven up traffic to www.zerogloves.com. Lowenberg said page views have spiked to 7,500 as visitors have hit on photos of Csincsak.
"There is a whole sleuthing organization out there that blogs and speculates on this show," Lowenberg explained. "Who the heck has the time to do this sort of thing?"
These bloggers have also speculated on a romantic link between Csincsak and Zero President Megan Hunt, Lowenberg said, which has produced some nasty e-mails and calls. That inspired the Zero team to create a "Home Wrecker" T-shirt, which Csincsak has worn on the show.
"Bachelorette" fans are ordering the T-shirts, but the attention has not translated into glove sales so far. But hey, it's June.
posted by Nicole at
1:30 PM
2 Comments:
WHY NOT STOP THE TERRIBLE RUMORS ABOUT JESSE? DID MEGAN SET HIM UP? IF HE IS THE FINAL ONE CHECK OUT MY BLOG...MAKING MEMORIES PHOTOGRAPHY. HERE IS THE LINK
http://makingmemoriesid.blogspot.com/ ALSO MY DAUGHTERS LINK WE BRING TWO DIFFERENT PERSPECTIVES TO THE TABLE OF WEDDING PHOTOGRAPHY, AND BELIEVE ME TWO ARE BETTER THAN ONE WHEN IT COMES TO WEDDING PHOTOGRAPHY.
http://jrphotographymn.blogspot.com/
Just found out the girlfriend rumor was just that a rumor. This is really sad. This is not a way to do business positively. Hope it was fixed before it was to late.
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